HERE’S THE TRUTH! YOUR FACTS DON’T MATTER!!!!!

  • We are activist creatives with a values first mission. It is vital that our services be affordable. As such our team has taken huge personal and financial risks to continue the work. The work MATTERS to us.

BECAUSE FUCKING FACTS DON’T MATTER!!!!!

To create political change we must convince Americans to TAKE COLLECTIVE ACTIONS (call your senator, canvas, register, march, vote…) Our media campaigns MUST be obsessively focused on inspiring our viewers to take action!

…I cannot believe I’m still talking to activists all the time who say we just need to build a truthful news cycle and that will take care of it. The way you counter misinformation is with narrative, emotionally compelling stories, and the fundamental part about emotional, powerful storytelling is that it connects.

“Connects”.

  • emotional stories activate the parts of our brain that t make us feel empathy
  • oxytocin — which creates feelings of empathy

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Collective Agency

Collective Agency

The Digital Agency For Collective Good