Don’t let perfect be the enemy of IMPACT. — Hybrid events! The allow you to reach a far greater audience than you could possibly reach at an in-person gala, they can build awareness across entirely new audiences, build mailing lists, build community and of course, inspire donations. So how do you create a hybrid event with this kind of…

We were crammed in the back room of The Black Door on 26th street. An oval of 7 actors sat in front of a packed room, scripts in hand, reading a playwrights newest work. It was hot. The play was long. The playwright stood to the side gazing adoringly at…

Last year, streamers raised more than 83 million dollars for charity on Twitch. How did they do it, and what can non-profits learn from their success? Twitch is a $15 billion dollar streaming platform that is known for its gaming content but in actuality is populated with all manner of…

TLDR: Go BIGGER! (By Going Smaller) Since March of ’20 the pandemic has forced most fundraisers online. Some of these new virtual fundraisers have been livestreams, and some have been pre-recorded versions of galas presented as livestreams. Bravo! …

Turn your Zoom room into a safe and professional production machine — In our last post we established that Zoom room’s are almost always a superior option to Zoom webinars for virtual events. …

This is not the time for zoom webinars, that is. This particular time in human history requires zoom ROOMS. It is a Friday in late December. I have two full day virtual conferences to go to — one filled with progressive professionals gathering to discuss best practices, the other filled…

Yes, it’s a mind blowing fuckup. And, what else could we possibly expect? Like many people I chucked my former life after the ’16 election. Collective Agency was launched just one week later. For three years we have been privileged to create media campaigns and websites for dozens of democratic…

Are You (Content) Ready? We’ve been WAITING since November 9th, 2016. Only 13 more months to go! WE CAN’T MESS THIS ONE UP!!!!! So…Are you content ready? Content Ready: Fully content strategized for list-building, fund-raising, volunteer recruiting and GOTV, and implementing those content strategies NOW. Is Our Content Strategy really that important? YES!!!! Augmenting newsletter appeals with targeted social-first content on the same topic dramatically increases…

(And yes, I’M FUCKING YELLING!!!!) BACKGROUND: Collective Agency launched one week after the 2016 elections as a team of professional media creatives dedicated to amplifying the voice of the resistance. …